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Branding began to beas a top management priority around the 2000’s due to the growing realization that a brand is one of the important assets that a firm can have. A brand is more than just a name on a stationery, clothes, plant, or equipment. [1] It carries meaning to all stakeholders and represents a set of values, and even a personality of ...
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Brand management science is replete with such stories, including the Chevrolet 'Nova' or "it doesn't go" in Spanish, and proper cultural translation is useful to companies entering new markets. Modern brand management also intersects with legal issues such as 'genericization of trademark.'
Postmodern brand; Postmodern branding; Postmodern communication; Postmodern marketing; Premium segment; Private label; Private Label Strategy; Product bundling; Product churning; Product life-cycle management (marketing) Product life-cycle theory; Product lifecycle; Product line extension; Product lining; Product management; Product naming ...
An open textbook is a textbook licensed under an open license, and made available online to be freely used by students, teachers and members of the public.Many open textbooks are distributed in either print, e-book, or audio formats that may be downloaded or purchased at little or no cost.
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Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted; Brand management, the application of marketing techniques to a specific product, product line, or brand
This is a list of free and open-source software packages, computer software licensed under free software licenses and open-source licenses. Software that fits the Free Software Definition may be more appropriately called free software ; the GNU project in particular objects to their works being referred to as open-source . [ 1 ]