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  2. Sports marketing - Wikipedia

    en.wikipedia.org/wiki/Sports_marketing

    In this manner, marketing and promotion through sports and through the club involve sponsorship, corporate events and boxes, licensed merchandise, names and images also known as "endorsement", advertising through broadcaster, advertising such as advertising as ground signage/clothing/equipment advertising, promoting games, promoting using ...

  3. Sponsor (commercial) - Wikipedia

    en.wikipedia.org/wiki/Sponsor_(commercial)

    Technical sponsor is a sponsor which promotes organization of sporting events through the partial or full payment of goods and services (e.g., medical equipment, fitness, organization of transportation and lodging). Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds..

  4. Sponsorship broker - Wikipedia

    en.wikipedia.org/wiki/Sponsorship_broker

    A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience). [1] Sponsorship brokers tend to specialize to particular niches within the sponsorship-marketing field.

  5. Event management - Wikipedia

    en.wikipedia.org/wiki/Event_management

    Event planner Wedding at a vineyard. Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

  6. Fundraising - Wikipedia

    en.wikipedia.org/wiki/Fundraising

    Events and their associated fundraisers can be a major source of a group's revenue, visibility and donor relations. One specific type of event is the "ad book" fundraiser, where those who wish to give funds to a fundraising group do so through the sponsorship or statement within a book of advertisements.

  7. Colonial National Invitation - Wikipedia

    en.wikipedia.org/wiki/Colonial_National_Invitation

    The Colonial National Invitation, titled for sponsorship reasons as the Charles Schwab Challenge since 2019, is a professional golf tournament in Texas on the PGA Tour, played annually in May in Fort Worth at Colonial Country Club, which organizes the event. It is one of five invitational tournaments on the PGA Tour; the inaugural event was ...

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