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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
It is also important for speakers to be aware of events that might happen during the moment of a speech, like outside noise, the technology that can be used during the event, as well as the weather conditions on the day, so it can be easier for him/her to connect with the audience and not be disturbed during the speech. [3]
It follows, therefore, that speech is the primary form of language and that writing is secondary, representative, and, importantly, outside of speech. Writing is a "sign of a sign" [3] and, therefore, is basically phonetic. Jonathan Culler in his book Literary Theory: A Very Short Introduction says:
However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [24]
Over six days, a cavalcade of world leaders addressed the U.N. General Assembly against a literal backdrop of marbled green and a more figurative one of diplomatic rows, reignited tensions and a ...
Metalepsis: figurative speech is used in a new context. Metaphor: an implied comparison between two things, attributing the properties of one thing to another that it does not literally possess. [19] Metonymy: a thing or concept is called not by its own name but rather by the name of something associated in meaning with that thing or concept.
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