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Fever-Tree was founded by gin industry expert Charles Rolls and advertising executive Tim Warrillow in 2004. [6] [7] [8] The duo shared a desire to create the perfect all-natural tonic water mixer, [9] producing a premium option to standard mixers available on the market without high quantities of preservatives and artificial sweeteners.
Its signature taste is a result of inherently bitter lemon pith being reinforced by the bitter alkaloid quinine. The principal difference between tonic water and bitter lemon is the lemon juice, pith, and peel. The juice adds sour, offset by additional sweetener, and the oily peel fragrance. The generic bitter lemon drink dates back to 1834. [1]
Tonic water is often used as a drink mixer for cocktails, especially gin and tonic. Vodka tonic is also popular. Tonic water with lemon or lime juice added is often known as bitter lemon or bitter lime. It is popular for its signature bitter but sweet taste. Another use of tonic water is in coffee. The espresso and tonic was created in ...
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In 2005, he co-founded Fever-Tree with Tim Warrillow. [1] [3] They first met in a pub close to London's Sloane Square. [5] From 2005 to 2014, he was CEO of Fever-Tree. [1] In May 2017, Rolls sold 3.9% of the company for £73 million. [6] In March 2018, he sold 2.6% of the company for £82.5 million. [7] [8] He still owns 8.6% of the company. [8]
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A gin and tonic is a highball cocktail made with gin and tonic water poured over a large amount of ice. [1] The ratio of gin to tonic varies according to taste, strength of the gin, other drink mixers being added, etc., with most recipes calling for a ratio between 1:1 and 1:3.
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