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The Journal of Interactive Advertising (JIA) is a peer-reviewed international journal covering the field of interactive advertising, marketing and communication in the constantly expanding networked world. It publishes original research related to advertising using interactive means, including both online and offline, to promote mutual actions ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
By 1997, the Journal of Direct Marketing had re-branded to become the Journal of Interactive Marketing, which continues today. [ citation needed ] In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer ...
European Journal of Purchasing & Supply Management 6.3 (2000): 207-215. David Ford ed. and IMP Group, Understanding business markets: Interaction, relationships and networks. London: Academic Press, 1990. Håkan Håkansson and IMP Group. (1982). International marketing and purchasing of industrial goods: An interaction approach. Chichester: Wiley.
As the study and practice of marketing became more sophisticated and specialized, the AMA also provided new offerings with the launch of the Journal of Marketing Research (1964) and acquisitions of the Journal of Public Policy & Marketing from the University of Michigan in 1990, [5] and the Journal of International Marketing from Michigan State ...
The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
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