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The Journal of Marketing Theory and Practice is a quarterly peer-reviewed academic journal covering research on marketing. It was established in 1992 and is published by Routledge. The editor-in-chief is Raj Agnihotri (Iowa State University).
Higher SJR indicator values are meant to indicate greater journal prestige. SJR is developed by the Scimago Lab, [5] originated from a research group at the University of Granada. The SJR indicator is a variant of the eigenvector centrality measure used in network theory. Such measures establish the importance of a node in a network based on ...
Journal of Creative Communications; Journal of Marketing; Journal of Marketing Management; Journal of Marketing Research; Journal of Marketing Theory and Practice; Journal of Nonprofit & Public Sector Marketing; Journal of Personal Selling & Sales Management; Journal of Place Management and Development; Journal of Public Policy & Marketing
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
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According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0. [1] It is ranked fifth on Scimago journal rank in the field of marketing. [2] The mission of the journal includes three objectives: [3] Broaden the audience for Marketing Science; Increase the impact of the journal; Make the process more efficient
Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period. [5]
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...