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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [2]
T5 retrofit conversion can maintain existing lighting levels with the higher efficiency of the T5 lamp. However, with kits that operates the lamp on the existing magnetic ballast, the efficiency drops and the lamp life is considerably shortened, as T5 lamps aren't designed to be operated on mains frequency but only on high frequency.
In 2016, IKEA started a move into the smart home business. The IKEA TRÅDFRI smart lighting kit was one of the first ranges signalling this change. [98] IKEA has also started a partnership with Philips Hue. [99] The wireless charging furniture, integrating wireless Qi charging into everyday furniture, is another strategy for the smart home ...
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1893 GE introduces first commercial fully enclosed carbon arc lamp. Sealed in glass globes, it lasts 100h and therefore 10 times longer than hitherto carbon arc lamps [5] [9] 1893 Nikola Tesla puts forward his ideas on high frequency and wireless electric lighting [10] [11] which included public demonstrations where he lit a Geissler tube ...
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