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Social judgment theory is a framework that studies human judgment. It is how people's current attitudes shape the development of sharing and communicating information. [ 1 ] The psychophysical principle involved for example, is when a stimulus is farther away from one's judgmental anchor, a contrast effect is highly possible; when the stimulus ...
Brunswik's lens model is a conceptual framework for describing and studying how people make judgments. For example, a person judging the size of a distant object, physicians assessing the severity of disease, investors judging the quality of stocks, weather forecasters predicting tomorrow's weather and personnel officers rating job candidates all face similar tasks.
Essential to social judgment theory is the idea of ego thus actions or ideas with a varying degree of ego involvement carry a commensurate amount of vested interest to the individual as detailed by Sherif, Kelly, Rogers, Sarup, and Tittler. Sherif, et al. [9] conducted a series of studies to develop “indicators of ego involvement” (p. 311).
The shifting standards model proposes that judgments are influenced by relative comparisons. [1] Evaluation and judgment are subjective and may be imposed by onlookers depending on the group being evaluated. Prior experiences with a given group affect future assessments of group members by creating expected norms for behavior.
However, the model's dimensions – warmth and competence – have a long history in psychology literature. In particular, Rosenberg, Nelson, and Vivekananthan's 1968 theory of social judgments, which included social (good/bad) and intellectual (good/bad), was an early version of the warmth competence dimensions. [17]
He helped develop social judgment theory and realistic conflict theory. Sherif was a founder of modern social psychology who developed several unique and powerful techniques for understanding social processes, particularly social norms and social conflict. Many of his original contributions to social psychology have been absorbed into the field ...
Assimilation effects arise in fields of social cognition, for example in the field of judgment processes or in social comparison. Whenever researchers conduct attitude surveys and design questionnaires, they have to take judgment processes and resulting assimilation effects into account. Assimilation and contrast effects may arise through the ...
Furthermore, social judgment theory states that the greater the latitude of rejection for an individual (the more positions they object to outside of their own), the more involved that person is assumed to be with that topic (i.e. the stronger their attitude towards the topic), and the harder it will be to persuade them to change their attitude.