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WYFF (channel 4) is a television station in Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as an affiliate of NBC.Owned by Hearst Television, the station maintains studios on Rutherford Street (west of US 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
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The station ultimately upgraded its news production to high definition in 2014. In September 2012, the station canceled their 6:30 p.m. newscast due to low ratings, but the following week launched an 11 p.m. newscast, airing Monday through Friday. In October 2014, WHNS added a weekday hour-long 4 p.m. newscast, called The Four O'Clock News. [27]
[67] [68] Though WYFF has traditionally been the leader in total news viewership in the market, [69] WSPA has been its most common competitor, particularly for Upstate viewership, sometimes outpacing channel 4. In 2007, WSPA for the first time swept WYFF in evening news, [70] and it had the most revenue of any local station in 2011 and 2014.
Area served Community of license VC RF Callsign Network Notes Asheville/~Greenville–Spartanburg–Anderson: Asheville: 13 13 WLOS: ABC: MyNet on 13.2 , Antenna TV on 13.3, The Nest on 13.4
WYFF-TV weatherman Dale Gilbert did mid-mornings on WFBC-FM during part of this period as well as doing the morning weather Broadcasts on channel 4. WYFF (as WFBC-TV) and WFBC AM/FM shared the same building from 1955 until 1977, when a new radio facility was built adjacent to the TV station on Rutherford Street.
After working for CBS News, she was the primary anchor for WGCL-TV in Atlanta. A native of Greenville, South Carolina, where she graduated from Wade Hampton High School (Greenville, South Carolina), and a graduate of Clemson University, she is currently the 4pm news anchor at WYFF-TV in Greenville, South Carolina. She is married and has one son.
A South Carolina husband allegedly murdered his wife and dumped her body near a lake with the help of his two roommates before joining in on search parties looking for his wife who was reported ...
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