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Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Type designers use the basic concepts of strokes, counter, body, and structural groups when designing typefaces. There are also variables that type designers take into account when creating typefaces. These design variables are style, weight, contrast, width, posture, and case.
A digital font's design space in digital type is called the em, which is a grid with arbitrary resolution. Scaling the em to a particular point size is how imaging systems—whether for screen or print—work. In digital type, the relationship of the height of particular letters to the em is arbitrarily set by the typeface designer.
In print, Didone fonts are often used on high-gloss magazine paper for magazines such as Harper's Bazaar, where the paper retains the detail of their high contrast well, and for whose image a crisp, "European" design of type may be considered appropriate. [50] [51] They are used more often for general-purpose body text, such as book printing ...
A Specimen, a broadsheet with examples of typefaces and fonts available.Printed by William Caslon, letter founder; from the 1728 Cyclopædia.. A typeface (or font family) is a design of letters, numbers and other symbols, to be used in printing or for electronic display. [1]
Many found the cost of maintaining high standards of typographic design and technical skill made it more economical to outsource to freelancers and graphic design specialists. The availability of cheap or free fonts made the conversion to do-it-yourself easier, but also opened up a gap between skilled designers and amateurs.
The number is expressed in font units, one unit being a certain fraction of an em (one em is the type size currently used). Different fonts may use other units, but common values are 1000 and 2048 units/em. Thus, for 1000 units/em, a kerning value of 15 means an increase in character spacing by 0.015 of the current type size.
The term Unicode font is a computer font that maps glyphs to code points defined in the Unicode Standard. [41] The term has become redundant since the vast majority of modern computer fonts use Unicode mappings, even those fonts which only include glyphs for a single writing system, or even only support the basic Latin alphabet.