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  2. How to Conduct Competitive Research for Your Business - AOL

    www.aol.com/conduct-competitive-research...

    5 steps to conducting competitive research. Let's look at five steps you can take to get started on researching your competition. ... [Read more: How to Conduct a Market Analysis for Your Business]

  3. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis. [4] It is important to conduct the competitor analysis at various business stages to provide the best possible product or service for customers.

  4. Porter's four corners model - Wikipedia

    en.wikipedia.org/wiki/Porter's_Four_Corners_Model

    Porter's four corners model is a predictive tool designed by Michael Porter that helps in determining a competitor's course of action. Unlike other predictive models which predominantly rely on a firm's current strategy and capabilities to determine future strategy, Porter's model additionally calls for an understanding of what motivates the competitor.

  5. Bowman's Strategy Clock - Wikipedia

    en.wikipedia.org/wiki/Bowman's_Strategy_Clock

    Bowman’s Strategy Clock is a graphical illustration which depicts and illustrates about the competitive edge for the businesses prevailing in the industry where they operate by analyzing the trajectory of the relationship between the important dimensions as denominated by price and perceived value.

  6. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes [2] to identify internal and external factors that are favorable and unfavorable to achieving goals. Users of a SWOT analysis ask questions to generate answers for each category and identify competitive ...

  7. Why Apple's digital ad business is gaining an edge over ... - AOL

    www.aol.com/finance/why-apples-digital-ad...

    ATT hammered the ad models of ad-dependent companies like Snap and Facebook-owner Meta , while Apple's ad business has successfully grown its adoption to hit 94.8% year-over-year.

  8. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The competitor analysis takes into consideration the competitors position within the industry and the potential threat it may pose to other businesses. The main purpose of the competitor analysis is for businesses to analyze a competitor's current and potential nature and capabilities so they can prepare against competition.

  9. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    SWOT analysis: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. The SWOT method helps to determine and also reassess strategies and analyze a business's processes.

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