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2. Loyalty business model - Wikipedia

   en.wikipedia.org/wiki/Loyalty_business_model

   The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

3. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

4. 6 Ways Store Loyalty Programs Can Help You Save Big - AOL

   www.aol.com/6-ways-store-loyalty-programs...

   Many of the most popular loyalty programs offer free gifts. Depending on the company, you may receive a free reward just for signing up or get a birthday gift. For instance, Target Circle sends ...

5. Direct-to-consumer - Wikipedia

   en.wikipedia.org/wiki/Direct-to-consumer

   Direct-to-consumer sales can drive stronger brand loyalty and customer retention. [2] The main risks in the online Direct-to-consumer are expanding liability risk, cyber risk, and more supply chain demands. DTC exposes a business to tasks that would otherwise be taken up by wholesalers and retailers, such as shipping, labelling, and cybersecurity.

6. Brand loyalty - Wikipedia

   en.wikipedia.org/wiki/Brand_loyalty

   Brand loyalty can stem from whether the consumer has a high or low level of involvement with the brand. High-involvement consumers interact with brands and products that are important to them, are risky or expensive and products that people who are important to the consumer have strong opinions on.

7. Why Customer Loyalty Is So Important to Investors - AOL

   www.aol.com/news/why-customer-loyalty-important...

   Customer-obsessed companies have vastly outperformed the S&P 500 for decades. The vice president of Maritz Loyalty shares how customer satisfaction is evolving, and what it will mean for investors.

8. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   The three basic methods of customer profiling are the psychographic approach, the consumer typology approach, and the consumer characteristics approach. These customer profiling methods help you design your business around who your customers are and help you make better customer-centered decisions.

9. Loyalty program - Wikipedia

   en.wikipedia.org/wiki/Loyalty_program

   A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...