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Here, the illustration person called Femi is a persona used online. A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1] Personas represent the similarities of consumer groups or segments.
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The first academic recognition of extreme users can be seen within Interaction Relabelling and Extreme Characters: Methods for Exploring Aesthetic Interactions. [5] [1] Through its citing of specific studies in the use-cases of personas, it brings to fruition how many studies had been citing the use of extreme characters within their product design without realising its academic potential.
Media education for teachers, as of 2015, represented 2% of all study programs in teacher training. [ 63 ] Founded in 2008, the News Literacy Project initially offered curricular materials and other resources for educators who taught U.S. students in grades 6–12 (middle school and high school), focusing primarily on helping students learn to ...
Customer experience is the stimulation a company creates for the senses of the consumers, this means that the companies and that particular brand can control the stimuli that they have given to the consumer's senses which the companies can then control the consumers' reaction resulting from the stimulation process, giving more acquisition of ...
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This perception of Franklin has been cited as an example within cognitive dissonance theory, which says that people change their attitudes or behavior to resolve tensions, or "dissonance", between their thoughts, attitudes, and actions. In the case of the Ben Franklin effect, the dissonance is between the subject's negative attitudes to the ...
Third persona is the way in which a text alienates or excludes one portion of its audience ('they') in the process of addressing and engaging with another portion, a "second persona" ('you'). For example, the song "Stand by your man" (by Tammy Wynette and Billy Sherrill) begins: "Sometimes it's hard to be a woman/ Giving all your love to just ...