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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
The colour wheel theory of love is an idea created by the Canadian psychologist John Alan Lee that describes six love [1] styles, using several Latin and Greek words for love. First introduced in his book Colours of Love: An Exploration of the Ways of Loving (1973), Lee defines three primary, three secondary, and nine tertiary love styles ...
The same color of green symbolizes envy in Belgium and the US, but envy is symbolized by yellow in Germany and Russia, and purple in Mexico. Even the colors that denote powerful emotions vary. Love is symbolized by green in Japan, red and purple in China, Korea, Japan, and the US. Unluckiness is symbolized by red in Chad, Nigeria, and Germany.
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"Love" is a basic level that concept includes super-ordinate categories of emotions: affection, adoration, fondness, liking, attraction, caring, tenderness, compassion, arousal, desire, passion, and longing. Love contains large sub-clusters that designate generic forms of love: friendship, sibling relationship, marital relationship etc.
Despite this, many color theorists have devised formulae, principles or guidelines for color combination with the aim being to predict or specify positive aesthetic response or "color harmony". Color wheel models have often been used as a basis for color combination guidelines and for defining relationships between colors. Some theorists and ...
Arousal represents the vertical axis and valence represents the horizontal axis, while the center of the circle represents a neutral valence and a medium level of arousal. [11] In this model, emotional states can be represented at any level of valence and arousal, or at a neutral level of one or both of these factors.