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Source credibility theory is an established theory that explains how communication's persuasiveness is affected by the perceived credibility of the source of the communication. [4] [6] The credibility of all communication, regardless of format, has been found to be heavily influenced by the perceived credibility of the source of that ...
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them.
Confirmation bias (also confirmatory bias, myside bias [a] or congeniality bias [2]) is the tendency to search for, interpret, favor and recall information in a way that confirms or supports one's prior beliefs or values. [3]
Recency bias is a cognitive bias that favors recent events over historic ones; a memory bias.Recency bias gives "greater importance to the most recent event", [1] such as the final lawyer's closing argument a jury hears before being dismissed to deliberate.
Credibility theory is a branch of actuarial mathematics concerned with determining risk premiums. [1] To achieve this, it uses mathematical models in an effort to forecast the ( expected ) number of insurance claims based on past observations.
Critical thinking is the process of analyzing available facts, evidence, observations, and arguments to make sound conclusions or informed choices. It involves recognizing underlying assumptions, providing justifications for ideas and actions, evaluating these justifications through comparisons with varying perspectives, and assessing their rationality and potential consequences. [1]
Critical psychology is a perspective on psychology that draws extensively on critical theory. Critical psychology challenges the assumptions, theories and methods of mainstream psychology and attempts to apply psychological understandings in different ways. The field of critical psychology does not fall under a monolithic category ...