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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Short-Tail Keywords — most commonly searched keywords and the conversion rate is between 15-20%. They do not contain any specific details and have fewer word counts (1-2 words). They get high search traffic but have a lower conversion rate. For example: "Buy shoes" is a short tail keyword. Long-Tail Keywords — conversion rate is between 70-80%.
The long tail has possible implications for culture and politics. Where the opportunity cost of inventory storage and distribution is high, only the most popular products are sold. But where the long tail works, minority tastes become available and individuals are presented with a wider array of choices.
Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furniture, toys, art, as well as craft supplies and tools.
Folksonomy is a classification system in which end users apply public tags to online items, typically to make those items easier for themselves or others to find later. Over time, this can give rise to a classification system based on those tags and how often they are applied or searched for, in contrast to a taxonomic classification designed by the owners of the content and specified when it ...
The Long Tail: Why the Future of Business Is Selling Less of More is a book by Chris Anderson, editor in chief of Wired magazine. [1] The book was initially published on July 11, 2006, by Hyperion . The book, Anderson's first, is an expansion of his 2004 article "The Long Tail" in the magazine.
Date/Time Thumbnail Dimensions User Comment; current: 09:10, 19 March 2009: 300 × 200 (6 KB): Inductiveload: smooth lines, new axes, resized to 300px and deemphasised gridlines.
The Long Tail, as in use by the book of Chris Anderson. I made this image as a SVG-replacement for Image:Long tail.PNG. Created in Inkscape. Date: 10 December 2006: Source: Own work: Author: User:Husky: Permission (Reusing this file) When using this picture please credit with 'Picture by Hay Kranen / PD'.