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A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today's posters often feature printed likenesses of the main ...
The term is also used as synonym for the poster artwork and the film poster itself. [10] Since a one sheet is used in the official advertising for a film, they are prized by both collectors of memorabilia for specific films and of film posters themselves. [11] Film posters sold in general retail are in poster size, 24 by 36 inches (61 cm × 91 cm).
Today, posters are produced for most major films, and movie posters are some of the most actively collected. The record price for a poster was set on November 15, 2005 when US$690,000 was paid for a poster of Fritz Lang 's 1927 film, Metropolis , from the Reel Poster Gallery in London. [ 21 ]
Press kits, posters, and other advertising materials are published, and the film is advertised and promoted. A B-roll clip may be released to the press based on raw footage shot for a "making of" documentary, which may include making-of clips as well as on-set interviews separate from those of the production company or distributor. For major ...
The "billing block" is the "list of names that adorn the bottom portion of the official poster (or 'one sheet', as it is called in the movie industry) of the movie". [24] In the layout of film posters and other film advertising copy, the billing block is usually set in a highly condensed typeface (one in which the height of characters is ...
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