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The first Adicolor apparel line was launched in 1983. The brand also launched all-white sneakers that were sold along with marker pens to let customers make art interventions to their shoes. [3] The Adicolor sneaker was an all-white training shoe was specifically created for the adicolor concept.
The shoe had a second wave of popularity in the 2020s thanks in part to its similarities with Adidas' other shoes, the Samba and Gazelle. The shoe was brought into the spotlight thanks to social media sites like TikTok and Instagram with many popular influencers and celebrities donning the shoe as fashion items.
Adidas Superstar is a style of low-top athletic shoe which has been manufactured by the German multinational company Adidas since 1969. The design is nicknamed the "shell toe", "shell shoe", and "shell top" due to its rubber shell toe cap.
Adidas's revenue for 2018 was listed at €21.915 billion. [3] The company was started by Adolf Dassler in his mother's house. He was joined by his elder brother Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes for multiple athletic events ...
In 1986, Run DMC released the song My Adidas, with a music video featuring the group prominently wearing Adidas tracksuits, further associating tracksuits with hip-hop. [5] The trend of wearing athletic clothing continued into the early 1980s. Tracksuits were eventually replaced by shellsuits, which were made out of nylon, in the late 1980s.
Released in 2015 as simply the Adidas Ultraboost, the Adidas Ultraboost 1.0 was the first shoe ever to use the Boost technology from Adidas. It had a knitted upper called Primeknit on top of the Boost sole and plastic cases on the sides to represent the three-stripe logo and house the laces.
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