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CBS Outdoor shares began trading on the New York Stock Exchange on March 28, 2014. [7] In July 2014, it was announced that CBS Outdoor would acquire the billboard business of Van Wagner Communications for $690 million. [8] Logo used from 2014–2018 (still used on most American billboards to this day, and on Canadian billboards until 2024)
Total equity. US$ −2.05 billion (2019) [2] Number of employees. 5,900 (2019) [2] Website. clearchanneloutdoor.com. Clear Channel Outdoor Holdings, Inc. is a multinational corporation focused on outdoor advertising. The company is based in San Antonio, Texas. [3][4] Together with JCDecaux, it is one of the largest outdoor advertising companies.
US$ 1.57 billion[1] Number of employees. 3,300 [1] Website. lamar.com. Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3]
Digital billboards abound in Times Square, Manhattan. A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. [1] Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such ...
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
A billboard (also called a hoarding in the UK and many other parts of the world [vague]) [1] is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their ...
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