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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [ 1] How color influences individuals may differ depending on age, gender, and culture. [ 2]
Children. Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [ 1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
The color Japanese violet or Sumire is shown at right. This is the color called "violet" in the traditional Japanese colors group, a group of colors in use since beginning in 660 CE in the form of various dyes that are used in designing kimono. [20] [21] The name of this color in Japanese is sumire-iro, meaning "violet color".
Color symbolism. Color symbolism in art, literature, and anthropology refers to the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1] and even within the same culture in different time periods. [ 2] The same color may have very different ...
Viola sororia ( / vaɪˈoʊlə səˈrɔːriə / vy-OH-lə sə-ROR-ee-ə ), [ 5] known commonly as the common blue violet, is a short-stemmed herbaceous perennial plant native to eastern North America. It is known by a number of common names, including common meadow violet, purple violet, woolly blue violet, hooded violet, and wood violet.
Unique hues. A concept of four unique hues of psychologist Charles Hubbard Judd (1917) Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues ...