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  2. While Apple shares were flat on the news, a key supplier jumped. Arm Holdings (NASDAQ: ARM) , which designs Apple's CPU architecture, surged on the presentation, finishing Monday's session up 7%.

  3. Apple Intelligence: How Apple built a new AI system that ...

    www.aol.com/apple-intelligence-apple-built-ai...

    The first response is that Apple’s aim is to use Private Cloud Compute as little as it needs to. A large part of the company’s privacy work has been built around the idea that it is best to do ...

  4. Apple's event will serve as a litmus test for the wider AI ...

    www.aol.com/apples-event-serve-litmus-test...

    Apple hasn't given many official details about the event, which kicks off at 1 p.m. ET, but the tech giant is expected to showcase a bevy of new devices that include — you guessed it — AI ...

  5. Apple Intelligence - Wikipedia

    en.wikipedia.org/wiki/Apple_Intelligence

    Apple Intelligence is an artificial intelligence developed by Apple Inc. [1] Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at WWDC 2024 as a feature of Apple's iOS 18, iPadOS 18, and macOS Sequoia operating systems, which were announced alongside Apple Intelligence.

  6. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    Apple Park is the company's headquarters in Cupertino, California, in Silicon Valley. Apple Inc. is an American multinational corporation and technology company incorporated and headquartered in Cupertino, California, in Silicon Valley. [ 1 ] It is best known for its consumer electronics, software, and services.

  7. List of Apple Inc. media events - Wikipedia

    en.wikipedia.org/wiki/List_of_Apple_Inc._media...

    The major announcements were the new features of iOS 9, the next version of OS X called OS X El Capitan, the first major software update to the Apple Watch, the June 30 debut of Apple Music, and news that the programming language Swift was becoming open-source software supporting iOS, OS X, and Linux. The Beer Bash was held at the Yerba Buena ...

  8. 'No huge surprises': Why Apple stock hasn't moved much on ...

    www.aol.com/finance/no-huge-surprises-why-apple...

    The disconnect between the hardware and software may have been one reason why Apple stock didn't move much on the news. Shares of the iPhone maker were down by about 0.9% during the company's ...

  9. Marketing of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Marketing_of_Apple_Inc.

    The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...