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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users. Facebook maintains that it does not share data used for targeted advertising with the advertisers themselves. [124] The company states:
Analytics is the "extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions." It is a subset of business intelligence, which is a set of technologies and processes that uses data to understand and analyze business performance to drive decision-making .
Facebook and Instagram owner Meta Platforms is planning to spend as much as $65 billion this year alone to build on the social media company's artificial intelligence (AI) initiatives, CEO Mark ...
When talking about social data analytics, there are a number of factors it's important to keep in mind (which we noted earlier): [1] Sophisticated Data Analysis: what distinguishes social data analytics from sentiment analysis is the depth of the analysis. Social data analysis takes into consideration a number of factors (context, content ...
Since making their debut on the public market less than two weeks ago, shares of Facebook (NAS: FB) have lost 29% of their value. Once thought to be a lock for $100 billion valuations or more, the ...
Earlier this month, LinkedIn made a broader update to its user policy, saying that when training AI, it will “seek to minimize personal data in the data sets used to train the models” by ...
Fundamental analysis is widely used by fund managers as it is the most reasonable, objective and made from publicly available information like financial statement analysis. Another meaning of fundamental analysis is beyond bottom-up company analysis, it refers to top-down analysis from first analyzing the global economy, followed by country ...
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