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The D'Arcy Masius Benton & Bowles archives were transferred to the Hartman Center for Sales, Advertising and Marketing History, part of the David M. Rubenstein Rare Book and Manuscript Library at Duke University in 1991. An additional, and final, donation took place in 2001.
Mower (formerly Eric Mower + Associates) is a full-service integrated marketing communications agency that offers consumer and business-to-business marketing and public relations/public affairs. According the company, about 55% of its work involves B2B marketing, while the rest involves marketing to consumers ( B2C ).
Warner Bros. Discovery has chosen a homegrown team to lead the company’s ad-sales staff into an increasingly complex era. Ryan Gould and Robert Voltaggio, two senior sales executives who have ...
Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as: "Pork. The Other White Meat" [10] "Corinthian leather" [11] "Genesis does what Nintendon't" "The Old Home Fill-er-up and Keep On-a-Truckin' Café" In 1997, Bozell was acquired by True North, holding company for FCB. [12]
K5 Media Group has rebooted its international sales arm, K5 Intl., recruiting five industry veterans. It will sell and distribute eight to 10 new titles a year, across both film and TV. In its ...
Barbarian is an advertising agency specializing in digital and technology, headquartered in New York City, [citation needed] and now owned by Cheil Worldwide. It was founded in 2001 in Boston. It was founded in 2001 in Boston.
As of Jan. 8, ad spending on TikTok was set to increase 57% in the first two months of 2025, according to Guideline.ai, a research firm that tracks forward booking data from major ad agencies.
Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is a part of the Havas Creative Group, a global advertising holding company based in France. Some of Arnold’s clients include Progressive Insurance, Sam's Club, PNC Bank, ADP, and Aura.