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The FRAKTA is a large Polypropylene, 19-gallon, blue tote bag; it is 13 3/4 inches tall, 21 3/4 inches long and 14 1/2 inches wide. The most notable feature of the bag is the price and its versatility. The bag costs 99-cents and can be re-used indefinitely because is easily cleaned and durable. It can hold up to 55 lbs [4]
IKEA founder Ingvar Kamprad (right) shakes hands with Hans Ax, IKEA's first store manager, in 1965.. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
The bottom tier, sometimes larger than the others, is the one usually used for rice. Tiffin carriers are opened by unlocking a small catch on either side of the handle. Tiffin carriers are generally made out of steel and sometimes of aluminium, but enamel and plastic versions have been made by European companies.
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd where he was raised. [ 8 ] [ 11 ] Between the founding of IKEA and his board resignation in 1946, Kamprad was an author.
Tiffin is a South Asian English word for a type of meal. It refers to a light breakfast or a light tea-time meal at about 3 p.m., consisting of typical tea-time foods. [ 1 ] In certain parts of India, it can also refer to the midday luncheon or, in some regions of the Indian subcontinent , a between-meal snack . [ 2 ]
The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]