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The total listenership for terrestrial radio in the United States as of January 2017 was 256 million, [8] up from 230 million in 2005. [9] Of the 121 million listeners in markets served by portable people meters in 2021, an average of 7.5 million are listening to a radio at any given time, up slightly from 2020.
Radio was an already prominent medium, but Sanders referred to his initiative as radio 'growing up' in terms of its business aspects and how it dealt with advertising. [19] Philco told dealers that during the Philco Hour , broadcast nationwide on Friday nights, the company's name would be mentioned at least one dozen times in each episode. [ 20 ]
The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. . According to The Television Will Be Revolutionized, Amanda D. Lotz writes that during the 1960s and 1970s, Nielsen Media Research introduced the Storage Instantaneous Audimeter, a device that sent daily viewing information to the ...
Cable radio: Cable radio providers include Music Choice, Muzak, DMX, Sonic Tap and Canada-based Galaxie. CRN Digital Talk Radio Networks specialize in talk radio. [6] Satellite radio: Direct-to-consumer satellite radio broadcasting was introduced in the United States in 1997; there is only a single provider, SiriusXM. Technical operations are ...
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. [2]
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...
Stock ownership also correlates most strongly with household income, the poll showed. More than eight in 10 Americans with an annual household income of $75,000 or more own stock, including 80% of ...
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding ...