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  2. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors [2] to perceptions of violence, [3][4] from evaluations of scientists [5] to our understanding of others' opinions. [6] The overall influence of mass media has changed drastically over the years, and will continue to do so as ...

  3. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    However, despite being one of the oldest models of communication, Lasswell's model is still being used today. Such uses are often restricted to specific applications where the cited criticisms do not carry much weight. Examples include the analysis of mass media and new media. [2] [15]

  4. Mass communication - Wikipedia

    en.wikipedia.org/wiki/Mass_communication

    Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.

  5. Uses and gratifications theory - Wikipedia

    en.wikipedia.org/wiki/Uses_and_gratifications_theory

    Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...

  6. Mass media - Wikipedia

    en.wikipedia.org/wiki/Mass_media

    Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media ...

  7. Propaganda model - Wikipedia

    en.wikipedia.org/wiki/Propaganda_model

    e. The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media. The model seeks to explain how populations are manipulated and how consent for economic, social, and political policies, both foreign and domestic, is ...

  8. Mediatization (media) - Wikipedia

    en.wikipedia.org/wiki/Mediatization_(media)

    Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the society. Political actors, opinion makers, business organizations, civil society organizations, and others have to adapt their communication methods to a form that suits the needs and preferences ...

  9. Propaganda through media - Wikipedia

    en.wikipedia.org/wiki/Propaganda_through_media

    Propaganda is a form of persuasion that is often used in media to further some sort of agenda, such as a personal, political, or business agenda, by evoking an emotional or obligable response from the audience. [1] It includes the deliberate sharing of realities, views, and philosophies intended to alter behavior and stimulate people to act. [2]