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2. Dove Campaign for Real Beauty - Wikipedia

   en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty

   The Dove Campaign was one of the first campaigns considered as going "viral", a relatively new phenomenon in 2004. [22] Ad Age ranked the campaign number 1 in a list of the top ad campaigns of the 21st century. [6] Individual ads caused different reactions, both positive and negative. Evolution won two Cannes Lions Grand Prix awards. [2]

3. Unique selling proposition - Wikipedia

   en.wikipedia.org/wiki/Unique_selling_proposition

   This strategy was used in successful advertising campaigns of the early 1940s. The term was coined by Rosser Reeves , a television advertising pioneer of Ted Bates & Company . Theodore Levitt , a professor at Harvard Business School , suggested that, "differentiation is one of the most important strategic and tactical activities in which ...

4. Evolution (advertisement) - Wikipedia

   en.wikipedia.org/wiki/Evolution_(advertisement)

   Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.

5. Going For Gold: The 12 Best Summer Olympic Ad Campaigns Of ...

   www.aol.com/lifestyle/going-gold-12-best-summer...

   This Samsung ad made for the 2016 games in Rio de Janeiro is an uplifting place to start our advertising journey. It stitches together lyrics from several different national anthems sung by people ...

6. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

7. Ford Is One Step Ahead of Its Rivals - AOL

   www.aol.com/2013/02/26/ford-is-one-step-ahead

   At this point in your investing life, you already understand how important an advertising campaign can be to the success of any product. Quite often, superior products can go the way of the ...