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In Kelman's terminology, these correspond to internalization and compliance, respectively. There are naturally more than two or three variables in society influential on human psychology and conformity; the notion of "varieties" of conformity based upon "social influence" is ambiguous and indefinable in this context.
Latane's social impact theory posits that three factors influence the extent to which we conform to group norms: personal importance, immediacy, and size. [2] As the group becomes more important to a person, physically closer to him/her, and larger in number, Social Impact Theory predicts that conformity to group norms will increase.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Unlike personality psychology that concentrates on an individual's personality or characteristics (that may drive their actions), social psychology takes a broader perspective and examines how social context, group dynamics, and situational factors shape an individual's willingness to comply.
In sociology, socialization (also socialisation – see spelling differences) is the process of internalizing the norms and ideologies of society.Socialization encompasses both learning and teaching and is thus "the means by which social and cultural continuity are attained".
Interpersonal influence [1] is a type of social influence which results from group members encouraging, or forcing, conformity while discouraging, and possibly punishing, nonconformity. It is one of three types of social influences that lead people to conform to the majority, or the group's norms.
Normality is a behavior that can be normal for an individual (intrapersonal normality) when it is consistent with the most common behavior for that person. Normal is also used to describe individual behavior that conforms to the most common behavior in society (known as conformity).