Search results
Results from the WOW.Com Content Network
Focus groups have several advantages for collecting qualitative research data. Focus group research can be used purely as a qualitative method or in combination with quantitative methods. Qualitative data collected in focus groups can help researchers decide what kinds of items to include in surveys.
This type of research typically involves in-depth interviews, focus groups, or field observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic.
The journal has the following sections: Application and Practice, containing articles that reflect on the facilitator experience; Theory and Research, containing articles that explore, propose, or test practices, principles, or other aspects of facilitation models; Edge Thinking, containing commentaries on new concepts and issues; and Book Reviews.
Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample.
In consumer research, a range of qualitative methods are used, particularly in-depth interviews, focus groups and ethnographic observation. [8] In B2B research, focus groups and ethnographic observation are used far less frequently due to the nature of business decision-makers, and in-depth interviews are most frequently used in B2B research: [9]
RN tools generally have associated analytical capabilities that enable evaluation of collaboration and cross-disciplinary research/scholarly activity, especially over time. RN tools and research profiling systems can help researchers gain recognition. Active promotion of scholarship is an aspect of the publication cycle.
They are also referred to as Internet research, [1] Internet science [2] or iScience, or Web-based methods. [3] Many of these online research methods are related to existing research methodologies but re-invent and re-imagine them in the light of new technologies and conditions associated with the internet. The field is relatively new and evolving.
Such groups are domain-specific and focus on discussion or activity around a specific subject area. The term can sometimes refer to an interdisciplinary collaboration of researchers, often from more than one organization , working on new activities that would be difficult to sustain under traditional funding mechanisms (e.g., federal agencies).