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YouTube logo used since June 2024. YouTube is an online video sharing platform owned by Google, founded on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim, and headquartered in San Bruno, California, United States. It is the second-most visited website in the world, after Google Search.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.
[1] [33] Google has countered these assertions by stating that (as of 2016) Content ID detected over 98% of known copyright infringement on YouTube and humans filing removal notices only 2%. [1] In January 2018, a YouTube uploader who created a white noise generator received copyright notices about a video he uploaded which contained only white ...
YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site. [1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve ...
On September 14, 2020, YouTube added the YouTube Shorts section to the website. [240] Since September 2020, YouTube blocks embedding of videos marked as "age-restricted", meaning deemed unsuitable for minors. Their preview thumbnails appear blurred in search results since October 2021. [241]
The inaugural ceremony of the National Creators Award was held on March 8, 2024, coinciding with the auspicious occasion of Mahashivratri. The ceremony marked a significant moment in recognizing the growing influence of digital content creators in India.