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  2. Audience design - Wikipedia

    en.wikipedia.org/wiki/Audience_design

    The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).

  3. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  5. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Three kinds of research make up most audience research: (1) broad surveys and opinion polls (like the famous Nielsen ratings, but also those done by advertisers and by academic researchers) that cover a representative sample of many consumers. (2) small, representative focus groups brought in to react to and discuss a pop culture text.

  6. Public speaking - Wikipedia

    en.wikipedia.org/wiki/Public_speaking

    Public speaking can often take an educational form, where the speaker transfers knowledge to an audience. TED Talks are an example of educational public speaking. The speakers inform their audience about different topics, such as science, technology, religion, economics, human society, and psychology.

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    An enthymeme is persuasive because the audience provides the missing premise. Because the audience participates in providing the missing premise, they are more likely to be persuaded by the message. Aristotle identified three different types or genres of civic rhetoric: [70]: I.3 Forensic (also known as judicial)

  8. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Reception theory: An application of reader response theory that argues the meaning of a text is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences. Social scientific interest in audiences as agents is, in part, a consequence of research on media effects.

  9. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...