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Kim, Kyongseok, et al. "Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010." Journal of advertising 43#3 (2014): 296-316. Thorson, Esther and Moore, Jeri. Integrated Communication: Synergy of Persuasive Voices. (Lawrence Erlbaum Associates, Inc., 1996)
Marketing Week’s main columnists include Mark Ritson, Thomas Barta, Helen Edwards, cartoonist Tom Fishburne, Tanya Joseph, and Helen Tupper. [9] Marketing Week is also involved with Centaur Media's Festival of Marketing, also held annually in London. Marketing Week celebrated its 40th birthday at the most recent Festival of Marketing. [10]
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
Journal of Consumer Policy; Journal of Direct, Data and Digital Marketing Practice; Journal of Fashion Marketing and Management; Journal of International Marketing; Journal of Manufacturing Technology Management; Journal of Marketing; Journal of Marketing Communications; Journal of Marketing Management; Journal of Marketing Management (UK ...
Contagious is an advertising magazine that is published quarterly by Contagious Communications, a total communications resource for the global marketing community. It was founded in 2004 by Paul Kemp-Robertson, former director of creative resources at advertising company Leo Burnett Worldwide and editor of Shots magazine, and Gee Thomson, author of Mesmerization and co-founder of Shots magazine.
Brittany Broski focuses on community over follower count for lasting influence. Broski rose to fame in 2019 with a viral kombucha video and now has millions of followers.
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
AISDALSLove (standing for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate), is a hierarchy of effects model in advertising [1] adapted from AIDA's hierarchy of effects model (Lewis, 1900; Strong, 1925) which has been used by many researchers, both academicians and practitioners, to measure the effect of an advertisement.