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Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
Reebok Classic re-released the Ventilator "Tonal Ballistic" and "Heritage" limited edition packs in 2014. [13] [15] The DMX Run was launched in 1997. [16] [17] The shoe debuted Reebok's DMX technology, a system in which air runs through connected pods and releases energy. [17] DMX was later used in Allen Iverson's second shoe. [16]
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Reebok Freestyle is an athletic shoe introduced in 1982 by Reebok. The Freestyle was the first sneaker designed (by Angel Martinez [ 1 ] ) and marketed for women. [ 2 ] [ 3 ] [ 4 ] It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. [ 5 ]
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Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok. [1] It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.
Reebok Zig is an athletic footwear technology and collection of shoes designed by Reebok. ZigTech debuted in January 2010 and was first introduced with the ZigPulse later that year. [ 1 ] ZigTech includes a zigzag foam sole that is designed to push athletes forward. [ 2 ]
Reebok International Limited is a global producer of athletic footwear, apparel, and accessories; and was a subsidiary of Adidas since 2005, until it was sold to Authentic Brands Group in 2021. Reebok has marketed itself using a variety of ad campaigns.