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  2. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]

  3. 5 Creative Approaches to Insurance Advertising: “So ... - AOL

    www.aol.com/lifestyle/5-creative-approaches...

    The ad was a huge success and helped to make GEICO one of the most popular insurance companies in the United States. Joe Pytka, the director of Martin Advertising Agency, created the idea of Caveman.

  4. Slogan - Wikipedia

    en.wikipedia.org/wiki/Slogan

    Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy. Slogans offer information to consumers in an appealing and creative way.

  5. List of McDonald's marketing campaigns - Wikipedia

    en.wikipedia.org/wiki/List_of_McDonald's...

    Gimme Back that Filet-O-Fish (2009–2015, Filet-O-Fish advertising) You want it, need it, you gotta have a taste of McDonald's burgers (December 1, 2010 – 2013, Big Mac, Quarter Pounder, Angus Burger advertising) The simple joy of McDonald's (2010–2013) A whole new way to love McDonald's (2013–2015)

  6. Keyword advertising - Wikipedia

    en.wikipedia.org/wiki/Keyword_advertising

    Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine. The particular phrase is composed of one or more key terms that are linked to one or more advertisements.

  7. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Double jeopardy (marketing) Double loop marketing; Emotional branding; Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation ...

  8. Think different - Wikipedia

    en.wikipedia.org/wiki/Think_different

    The full text of the various versions of this script were co-written by creative director Rob Siltanen and creative director Ken Segall, along with input from many on the team at the agency and at Apple. While Jobs thought the creative concept "brilliant", he originally hated the words of the television commercial, but then changed his mind.

  9. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An example of this is Vodafone wanting to tell their consumers and new consumers of a new monthly plan. The diagram then moves on to encoding which consists of the organisation putting messages, thoughts and ideas into a symbolic form that be interpreted by the target consumer using symbols or words. [24]

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