Search results
Results from the WOW.Com Content Network
Demand management in its most effective form has a broad definition well beyond just developing a "forecast" based on history supplemented by "market" or customer intelligence, and often left to the supply chain organization to interpret. Philip Kotler notes two key points: 1.
A strategy needs to be designed to transform the negative demand into a positive demand. No demand: If people are unaware, have insufficient information about a service or due to the consumer's indifference this type of a demand situation could occur. The marketing unit of the firm should focus on promotional campaigns and communicating reasons ...
In many applications demand management is also increasingly about reducing or moderating demand (e.g. water, energy, acute clinical health services, etc.). In energy demand management, for example, the offer of cheaper off-peak energy tariffs is a common method for shifting energy demand away from peak periods and towards periods when there is ...
Transportation demand management or travel demand management (TDM) is the application of strategies and policies to increase the efficiency of transportation systems, that reduce travel demand, or to redistribute this demand in space or in time. [1] [2] In transport, as in any network, managing demand can be a cost-effective alternative to ...
Peak demand management does not necessarily decrease total energy consumption, but could be expected to reduce the need for investments in networks and/or power plants for meeting peak demands. An example is the use of energy storage units to store energy during off-peak hours and discharge them during peak hours.
Customer demand planning aims at matching customer supply planning logic and implies CPFR type collaboration. Aspects of demand management include customer experience, demand creation, inventory and pricing optimization, channel management, sourcing, transportation optimization and advanced practices in technology. [2]
Since electrical energy is a form of energy that cannot be effectively stored in bulk, it must be generated, distributed, and consumed immediately. When the load on a system approaches the maximum generating capacity, network operators must either find additional supplies of energy or find ways to curtail the load, hence load management.
Demand response, a type of energy demand management, seeks to adjust in real-time the demand for power instead of adjusting the supply. Utilities may signal demand requests to their customers in a variety of ways, including simple off-peak metering, in which power is cheaper at certain times of the day, and smart metering , in which explicit ...