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2. These Keratin Shampoos Will Transform Your Hair...Trust Me - AOL

   www.aol.com/lifestyle/keratin-shampoos-transform...

   Of course, keratin shampoos aren't as powerful as in-salon keratin treatments, but they can absolutely help strengthen strands, reduce frizz, and add shine to hair, explains hair stylist Danielle ...

3. Are Keratin Hair Straightening Treatments Safe? Experts ... - AOL

   www.aol.com/keratin-hair-straightening...

   The formaldehyde in keratin hair treatments has been flagged as potentially cancer-causing. ... a salon appointment for a professional keratin treatment. ... of nearly 34,000 women found that ...

4. This Hair-Smoothing Spray Mimics the Results of a Keratin ...

   www.aol.com/entertainment/hair-smoothing-spray...

   Luckily, IGK makes professional haircare products you can buy ri. ... We know we have the option of a keratin treatment, which could actually make the impossible a reality, but spending hundreds ...

5. Hair straightening - Wikipedia

   en.wikipedia.org/wiki/Hair_straightening

   Keratin/Brazilian treatment - In this treatment a layer of keratin is added to the hair, followed by a hot flat iron. The keratin treatment is considered safe for hair since it uses the natural protein found in the hair shafts and is suitable for most hair conditions. The treatment straightens the hair, reduces frizz and adds a shine.

6. Cécred - Wikipedia

   en.wikipedia.org/wiki/Cécred

   Cécred is a hair care brand developed and launched in 2024 by American singer-songwriter Beyoncé. [3] [4] [5] The brand was developed over six years prior to its launch, which included product development and clinical, lab and salon trials.

7. Brazilian hair straightening - Wikipedia

   en.wikipedia.org/wiki/Brazilian_hair_straightening

   The technique has many variations and is known by several other names and brands, including Brazilian Blowout, Breezilian straightening, Brazilian Keratin Treatment, BKT, and Keratin Cure. [citation needed] It is called Escova Progressiva in Brazil and Alisado brasileiro in Portugal. The original formulation included formaldehyde H 2 CO or ...