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Tourism in Leeds in 2017 was estimated to support over 20,000 full-time equivalent jobs.. In 2017 Leeds had 26.6 million day visitors, contributing £1.19bn to the economy, and received 29.01 million day and night visitors, bringing £1.75bn to the local economy.
It was formerly known as the Yorkshire Tourist Board until 2009, but underwent a rebranding, [1] and a move to offices in Leeds, West Yorkshire. The stated aim of the organisation was: 'to grow the county's visitor economy'. [2] The Chief Executive from 2008 until his resignation in March 2019 was Sir Gary Verity.
Tourism in Yorkshire generates more than £9 billion per annum and supporting almost 225,000 jobs. [1] During 2007 recorded 92 million day visitors and 12.8 million that stayed at least one night in the region. [2] By 2015, the value of tourism was in excess of £7 billion. [3] Yorkshire is around 6,000 square miles (16,000 km 2) in size.
VisitEngland is the official tourist board for England. Its stated mission is to "build England's tourism product, raise Britain’s profile worldwide, increase the volume and value of tourism exports and develop England and Britain’s visitor economy".
Tourism in Leeds is estimated to support over 20,000 full-time equivalent jobs, and on average Leeds attracts around 1.5 million people annually who stay overnight, plus a further 10 million who visit on day trips. In 2009 Leeds was the 8th most visited city in England by UK visitors [37] and the 13th most visited city by overseas visitors.
However, Leeds contains less than a third of the region's population and geographical area. Bradford is the second largest city in the region, together Leeds and Bradford contain more than 50% of the region's inhabitants. Both Leeds and Bradford are among the top 5 largest local authority areas in England in terms of population.
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