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The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [1] the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in ...
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστός ἱμάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...
The Wonderbra brand, which had existed elsewhere, entered the U.S. market in 1994 with a newly designed, cleavage-enhancing bra. [ 180 ] [ 181 ] [ 182 ] Driven by a controversial advertising campaign that featured model Eva Herzigova 's cleavage, one Wonderbra was sold every 15 seconds shortly after the brand's launch, leading to first-year ...
Her career took a major turn in 1994 when she became the face of the Wonderbra campaign. The famous "Hello Boys" ad became iconic and contributed to her worldwide popularity. Her height (1.80 m or 5 ft 11 in) and elegant appearance made her a sought-after model for fashion shows and campaigns of various renowned brands.
Wonderbra Model 1300 (aka Dream Lift) – the modern plunged-style push-up bra, designed by Louise Poirier in 1964. Though the term Wonder-Bra was coined by an American named Israel Pilot in 1935, the brand itself was popularized by Canadian Moses Nadler , who licensed (and later won) the Wonderbra patent from Pilot.
The first push-up bra was created in 1964 by Canadian Louise Poirier and patented for Wonderbra (trademarked in 1935), then owned by Canadelle, a Canadian lingerie company in 1971. [ 56 ] [ 57 ] A push up bra is designed to press the breasts upwards and closer together to give a fuller appearance with help of padded cups, [ 58 ] differing from ...
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