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The trademark expired in the US in 2006, and was replaced in that market with "Follow your taste" until 2010. [36] In 2011, the "finger lickin' good" slogan was dropped in favor of "So good", to be rolled out worldwide. [35] A Yum! executive said that the new slogan was more holistic, applying to staff and service, as well as food. [37]
Serving their signature meal in a paper bucket was to become an iconic feature of the company. [24] By 1963, there were 600 KFC restaurants, making the company the largest fast food operation in the United States. [21] KFC popularized chicken in the fast food industry, diversifying the market by challenging the dominance of the hamburger. [25]
KFC was one of the first fast-food chains to expand internationally, opening outlets in Britain, Mexico, and Jamaica by the mid-1960s. Throughout the 1970s and 80s, KFC experienced mixed success domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business.
KFC's current ad campaign stars a cartoonish Colonel Sanders played by "Saturday Night Live" alumnus Darrell Hammond, but the fast-food icon was a real person who followed an unlikely path to ...
One-and-a-half years after Colonel Sanders' return to KFC marketing, the chain is in full comeback mode -- but people were initially less than pleased.
“The boss sponsors someone to be promoted and we have a committee with very senior people, including myself, to sift through every single promotion,” Yum China CEO Joey Wat said.
In 2013, a few KFC locations in China supplied chicken found to contain "excess levels of chemical residue". Yum! had lost 6% of sales from publicity in China as of January 25, 2013. [31] The company opened its first restaurant in Ulaanbaatar, Mongolia, in May 2013. For Mongolia, KFC was the first western fast food to open its doors in the country.
To put that figure into context, the country is home to 1.4 billion people, and according to Wat, they eat 8 billion chickens per year—meaning KFC China accounts for a substantial part of the ...