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Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
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Burger King's 31 Days of Deals is bringing customers a free original chicken sandwich and bacon cheeseburger with a $1 purchase on Friday, Dec. 27 and Monday, Dec. 30, respectively.
Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain.
Whopper Sacrifice was an advertising campaign by Burger King which was launched in January 2009. [1] [2] After unfriending 10 people on Facebook, people were eligible for a free Whopper by Burger King. Apparently, Burger King told them that they were worth “1/10th of a Whopper”. The app was disabled by Facebook. [3]
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Burger King and their competitors hope to attract this group because of the large sums of money that they represent; an increase in sales to this group could drive an increase in global sales. [99] While superfans accounted for less than 20 percent of Burger King's customer base, they accounted for nearly 50 percent of the company's business.
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