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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.
Press conference. A press conference, also called news conference or press briefing, is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental organizations, and organizers for newsworthy events.
The United States worked for some time to secure the freedom of American Pastor David Lin ahead of his release from China and is still seeking the release of other Americans held there, State ...
A video news release (VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals, or ...
Read more in The N&O’s higher education newsletter about how UNC System leaders are responding to questions about universities’ changes to their DEI efforts.
The press kit or media kit is a public relations staple, and an integral part of a company's media relations activities. [2] Press kits are typically used for: Product launches. New company launch. Mergers and acquisitions. News conferences. Announcements of special events, industry trade shows or exhibitions. Accompany a press release or media ...
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