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In turn, GreatCall was acquired by electronics retailer Best Buy on August 15, 2018, for $800 million. [1] GreatCall's CEO became Best Buy Health's president of active aging. [11] In May 2021, the company renamed itself Lively, taking the name of the company it had acquired in 2015. [12] Lively became available on Apple Watch in 2021. [13]
Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota.Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.
Omnichannel's origins date back to Best Buy's use of customer centricity to compete with Walmart's electronics department in 2003. The company created an approach that centered around the customer both in-store and online, while providing post-sales support.
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The company built its name in e-commerce and dominates America's online retail landscape today with an estimated market share of 40%. That's far more than even Walmart , which ranks second at 10.6%.
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