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  2. Exposure therapy - Wikipedia

    en.wikipedia.org/wiki/Exposure_therapy

    At a post-treatment follow-up four years later 90% of people retained a considerable reduction in fear, avoidance, and overall level of impairment, while 65% no longer experienced any symptoms of a specific phobia. [15] Agoraphobia and social anxiety disorder are examples of phobias that have been successfully treated by exposure therapy. [43]

  3. Fuzzy-trace theory - Wikipedia

    en.wikipedia.org/wiki/Fuzzy-trace_theory

    For example, since the theory posits that people rely primarily on gist representations in making decisions, and that culture and experience can affect consumers' gist representations, factors such as cultural similarity and personal relevance have been used to explain consumers' perceptions of the risk of food-borne contamination and their ...

  4. Mysophobia - Wikipedia

    en.wikipedia.org/wiki/Mysophobia

    Mysophobia, also known as verminophobia, germophobia, germaphobia, bacillophobia and bacteriophobia, is a pathological fear of contamination and germs. [1] It is classified as a type of specific phobia, meaning it is evaluated and diagnosed based on the experience of high levels of fear and anxiety beyond what is reasonable when exposed to or in anticipation of exposure to stimuli related to ...

  5. Contagion heuristic - Wikipedia

    en.wikipedia.org/wiki/Contagion_heuristic

    The contagion heuristic is a psychological heuristic which follows the law of contagion and the law of similarity, leading people to avoid contact with people or objects viewed as "contaminated" by previous contact with someone or something viewed as bad—or, less often, to seek contact with objects that have been in contact with people or things considered good.

  6. Flooding (psychology) - Wikipedia

    en.wikipedia.org/wiki/Flooding_(psychology)

    Flooding, sometimes referred to as in vivo exposure therapy, is a form of behavior therapy and desensitization – or exposure therapy – based on the principles of respondent conditioning.

  7. In situ chemical reduction - Wikipedia

    en.wikipedia.org/wiki/In_situ_chemical_reduction

    The in situ in ISCR is just Latin for "in place", signifying that ISCR is a chemical reduction reaction that occurs at the site of the contamination. Like ISCO, it is able to decontaminate many compounds, and, in theory, ISCR could be more effective in ground water remediation than ISCO.

  8. What is ‘brain rot’? The science behind what too much ...

    www.aol.com/brain-rot-science-behind-too...

    Experts Explain The Psychology Behind The Feeling Behavioral neuroscientist Dr. Kyra Bobinet, author of "Unstoppable Brain," told Fox News Digital that there is a growing awareness of brain rot ...

  9. Desensitization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Desensitization_(psychology)

    Wolpe's "reciprocal inhibition" desensitization process is based on established psychology theories, including Clark Hull 's drive-reduction theory (which suggests that reducing a drive decreases anxiety) and Sherrington's concept of reciprocal inhibition (which proposes that certain responses can be inhibited by activating opposing responses. [6]