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Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited. [1] [2] [3] The newsletter, sometimes a periodical, is the most common form of serial publication. [4]
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [ 16 ] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to ...
An ezine (also spelled e-zine) is a more specialized term appropriately used for small magazines and newsletters distributed by any electronic method, for example, by email. [3] Some social groups may use the terms cyberzine and hyperzine when referring to electronically distributed resources. Similarly, some online magazines may refer to ...
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