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As a result, modern rhetorical theory developed with a significant exclusion of these visual symbols, ignoring the field of visual rhetoric as a separate area of study. [10] Scholars of visual rhetoric analyze photographs, drawings, paintings, graphs and tables, interior design and architecture, sculpture, Internet images, and film. [10]
In 1997, Janis Edwards and Carol Winkler expanded the idea of the ideograph to include visual images as well as written words. [6] They argue images can act as “a Visual reference point that forms the basis of arguments about a variety of themes and subjects” that are used by both “ elites and non-elites” alike. [ 7 ]
Some scholars that support the notion of modern rhetoric offer normative models that differ from classical rhetoric. Modern rhetorical study, some say, should stress two-way communication based on mutual trust and understanding to improve the speaker's ability to persuade. [8]
Rhetorical criticism analyzes the symbolic artifacts of discourse—the words, phrases, images, gestures, performances, texts, films, etc. that people use to communicate. . Rhetorical analysis shows how the artifacts work, how well they work, and how the artifacts, as discourse, inform and instruct, entertain and arouse, and convince and persuade the audience; as such, discourse includes the ...
Cluster Criticism otherwise known as Cluster Analysis is a method utilized in rhetorical criticism.This form of analysis was made famous by Kenneth Burke in which a critic attempts to unearth the hidden motive behind a text by focusing on the structural relations and associative meanings between certain main ideas, concepts, subjects or actions presented in a text.
Visual rhetoric or “visual modes of representation” has been present in composition (college writing) courses for decades but only as a complementary component “for writing assignments and instructions” since it was considered as “a less sophisticated, less precise mode of conveying semiotic content than written language.” [3] Nevertheless, many experts in composition studies ...
Words convey a particular meaning, conjuring images and ideas that induce support toward beliefs or opinions. Receivers interpret the intended message through a metaphorical screen of their own vocabulary and perspective to the world. [3] Certain terms may grab attention and lead to a particular conclusion. [4] "Language reflects, selects, and ...
Comparative rhetoric is a practice and methodology that developed in the late twentieth century to broaden the study of rhetoric beyond the dominant rhetorical tradition that has been constructed and shaped in western Europe and the U.S. [130] [131] As a research practice, comparative rhetoric studies past and present cultures across the globe ...