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Under Armour Black Ice. Micro G (2010) Curry line – worn by Stephen Curry (2015–2020) Curry Brand – worn by Stephen Curry (2020–present) Embiid line – worn by Joel Embiid (2020) Fox line - worn by De'Aaron Fox (2024-present)
Under Armour has a partnership with PGA Tour player Jordan Spieth who they signed an endorsement with in 2013. [57] Spieth has won three majors to date (the 2015 Masters, the 2015 U.S. Open and the 2017 Open Championship) and has launched his own golf shoe, "Spieth One". [58] Under Armour has worked with Hollywood to boost its profile.
Los Angeles Lakers’ G-League guard Quincy Olivari is finalizing a shoe deal with Stephen Curry’s Under Armour Curry Brand, according to ESPN’s Shams Charania.
The word was already in use at least as early as 1887, when the Boston Journal made reference to "sneakers" as "the name boys give to tennis shoes." The name "sneakers" originally referred to how quiet the rubber soles were on the ground, in contrast to noisy standard hard leather sole dress shoes.
At Under Armour, Curry will now hold the title of president of the company’s Curry Brand. He has been with the company since 2013, having moved over from Nike two years before his first MVP ...
Curry is widely known for his partnership with Under Armour, serving as the "face of their footwear line" and the President of his signature shoe and apparel line called the "Curry Brand". [381] Originally signed to Nike , Curry began a partnership with Under Armour in the 2013 offseason. [ 382 ]
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