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  2. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  3. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    Conversion marketing attempts to solve low online conversions through optimized customer service, which requires a complex combination of personalized customer experience management, web analytics, and the use of customer feedback to contribute to process flow improvement and site design.

  4. Post-click marketing - Wikipedia

    en.wikipedia.org/wiki/Post-click_marketing

    Post-click marketing can also increase its efficiency to create production and improvements continuously by integrating agile marketing practices. [2] Post-click marketing relies on specific software and services that go beyond the information collected by popular web analytic tools such as Google Analytics.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Website promotion - Wikipedia

    en.wikipedia.org/wiki/Website_promotion

    Website promotion is a process used by webmasters to improve content and increase exposure of a website to bring more visitors. [ 1 ] : 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.

  7. Conversion path - Wikipedia

    en.wikipedia.org/wiki/Conversion_path

    A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page or a product page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session).

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    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. Multivariate testing in marketing - Wikipedia

    en.wikipedia.org/wiki/Multivariate_testing_in...

    In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment. [1] It can be thought of in simple terms as numerous A/B tests performed on one page at the same time.