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The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and ...
The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press .
The Journal of Consumer Affairs is a peer-reviewed academic journal that was established in 1967 and is published by Wiley-Blackwell on behalf of the American Council on Consumer Interests. It covers research on consumer behavior, consumer and household decision making, and the implications of practices and policies on consumers' wellbeing ...
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
The Journal of Consumer Policy is a quarterly peer-reviewed academic journal covering legal and regulatory issues related to consumer behaviour. It was established in 1977 as the Zeitschrift für Verbraucherpolitik and is published by Springer Science+Business Media .
The Journal of Consumer Psychology is a quarterly peer-reviewed academic journal covering psychology as it relates to consumer behavior. It was established in 1992 and is published by John Wiley & Sons on behalf of the Society for Consumer Psychology, the 23rd division of the American Psychological Association .
Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Giampaolo Viglia.