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2. Online to offline - Wikipedia

   en.wikipedia.org/wiki/Online_to_offline

   O2O means "Online To Offline" but also "Offline to Online", indicating the two-way flow between the online and the physical world, especially retail and ecommerce, but also between brand marketing and shopper or point-of-sale marketing efforts to influence purchase decisions. For example, consumers could see an ad online and be driven to visit ...

3. Multichannel marketing - Wikipedia

   en.wikipedia.org/wiki/Multichannel_marketing

   Online and offline multichannel marketing campaigns can either inform one another or be executed in isolation. A proportion of companies use their online marketing efforts to inform their offline advertising (i.e. they test keywords online to understand if they fit with customer intent before printing them in offline ads).

4. Marketing channel - Wikipedia

   en.wikipedia.org/wiki/Marketing_channel

   Those online and offline marketing initiatives can either be isolated or coordinated to inform one another. [14] An example of this is an apple orchard: Apple orchard > Transport > Processing factory > Packaging > Final product to be sold > Apple pie eaten An alternative term is distribution channel or 'route-to-market'. It is a 'path' or ...

5. 10 Masterful Email Marketing Campaign That Actually ... - AOL

   www.aol.com/10-masterful-email-marketing...

   10 best email marketing campaign examples. Now that you know a bit about email marketing, here are some stellar email marketing examples from companies producing successful, strategic campaigns. ...

6. Online and offline - Wikipedia

   en.wikipedia.org/wiki/Online_and_offline

   In the offline state, or "offline mode", users can perform offline browsing, where pages can be browsed using local copies of those pages that have previously been downloaded while in the online state. This can be useful when the computer is offline and connection to the Internet is impossible or undesirable.

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.