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Missha changed its brand identity at 2018, and its new brand essence is SIMPLE(including the meaning of true, bold, edge). [6] Based on the cumulative number of customers as of May 2020, MISSHA has around 10 million customers worldwide. [7] MISSHA has 32,829 stores around the world, most of which are located in Japan (23,000), as of May 2020. [7]
BB cream is a marketing term that stands for blemish balm, blemish base, beblesh balm, and in Western markets, beauty balm, beauty blend... Products marketed as BB creams are generally designed to serve as a foundation , moisturizer , and sunscreen all at once.
In August 2012, as part of Lotte Department Store's expansion programme into China, a replica of Seoul’s main shopping district Myeongdong was featured in its new store in Tianjin, with outlets of Missha, The Face Shop and Skin Food. [9] Actor Bae Yong-joon was the primary spokesperson in Korea and appeared in a variety of advertisements.
Korean beauty first emerged in the West in 2011 with the launch of the BB cream, marketed as a multi-tasking skincare product that serves as a foundation, moisturizer and sunscreen. [25] Korean skin care products are available and can be found in department stores, pharmacies, and special beauty retailers.
Its definition in fashion media channels varies: for example, it is sometimes described as a BB/CC hybrid [2] with additional anti-aging properties, [1] or as combining "the protection properties of a BB cream and the colour correcting properties of a CC cream." [3] [4] Like BB and CC creams, DD creams contain SPF, anti-aging, and moisturizing ...
But one TikTok user found an extremely affordable BB cream that actually gives coverage so good, it’s like a real-life filter. And it just so happens to be on sale for $9 a pop this Prime Day 2022 .
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